Amy West: Grafik BS: Case Study

I had looked at this project on It's Nice That, and thought it interesting a while back, however looking at contemporary trends in relation to postmodernism lead me to take a closer look. The project itself aims to take active research and focuses on the 'importance of communication in design'. On Amy's site, there are dual explanations for the project. One saying that Grafik BS is a design studio, and the other talking about the project itself.

Our parodies our culture of graphic design trends, and how the proliferation of blank images creates an environment where we use aesthetic we see, without any context or content.

The explanation for the project had a rollover feature where the real concept is revealed.


the project runs across to its very own Behance page where it keeps its professional facade.

The professional mask is used to gather active research into how people are taken in by aesthetics alone. She also generated a realistic looking Twitter account where promotions and networking would take place.

I emailed Amy on my subject of postmodernism in relation to contemporary graphic design trends, asking her if she agreed with what I was challenging.

Here is the rest of the project: