Summative Evaluation

By looking at, and analysing theory first and foremost, this should shape the way other research is looked into for the rest of the project. The designers that have been looked at so far in relation to postmodernism were starting to produce design outside of modernist conventions. The reaction to modernism that has been looked at so far covers the very surface as far as graphic design from the 70s and 80s goes. After this stage of research, latter methods and approaches to design must be looked at, and the theory looked at needs to be applied to it. It has been hard to apply theory directly to the designer, but easy to apply it to the aesthetic. This could be  more of a comment on how postmodernism has developed than the designers themselves, and that postmodernism is instinctual by nature rather than conscious in it's conception.

Research into contemporary design needs to take place, along with primary research. The primary research could take the form of an survey, asking people if they know what postmodernism is, and then this may shed light on the overriding confusion postmodernism seems to have. Along with sending out a survey, emails to practising designers should be carried out. Bringing up the subject of postmodernism may have adverse effects, and the emails may just simply be ignored, though there is no harm in trying.

Overall, there needs to be far more light shed on the route of why people associate certain aesthetics with the word postmodernism, and how postmodern theory can explain this, and inform it. Contemporary design will have more of a complexity to it, in comparison to design by designers like Greiman, Weingart and Kalman, that conceived the idea that design may be postmodern by characteristic. The added influence of internet usage has to be taken into account, and the how people use this for creativity in graphic design. How does using the internet influence the way in which designers search for inspiration?